RSA Alcohol Promotions and Marketing Regulations 3

Question 1

Under US alcohol advertising regulations, which group must alcohol advertisements specifically avoid targeting?

Accepted Answer

Persons under the legal drinking age of 21

Answer

Federal guidelines and state laws require that alcohol advertising not be designed to appeal to or target individuals under the legal drinking age of 21.

Question 2

A venue offers a promotion: 'Refer a friend and get a free drink.' The RSA concern with this type of referral promotion is:

Accepted Answer

It incentivizes patrons to bring more people into the venue for free alcohol

Answer

Referral promotions that reward patrons with free alcohol can encourage people to recruit others specifically to increase their own free drink count, promoting excessive consumption.

Question 3

Which of the following best describes a 'responsible' alcohol special that many US state licensing laws would permit?

Accepted Answer

A 10% discount on wine offered with a meal

Answer

A modest percentage discount on wine linked to a meal purchase encourages responsible consumption alongside food, which is widely accepted under alcohol licensing laws.

Question 4

State alcohol control authorities regulate promotional activities in licensed venues mainly to:

Accepted Answer

Prevent promotions from endangering public health and safety

Answer

Regulatory oversight of alcohol promotions is focused on protecting public health and safety by preventing marketing that leads to excessive drinking and related harms.

Question 5

A nightclub uses countdown timers on social media showing '2 hours left for $2 drinks!' What RSA principle does this violate?

Accepted Answer

Creating urgency encourages rapid drinking within a time window

Answer

Creating time pressure around cheap drink offers encourages patrons to rush their drinking before the window closes, promoting rapid and excessive consumption.

RSA - Responsible Service of Alcohol Practice Test

RSA - Responsible Service of Alcohol Practice Test

RSA Alcohol Promotions and Marketing Regulations 3