RSA Alcohol Promotions and Marketing Regulations 3

Question 1

Under US alcohol advertising regulations, which group must alcohol advertisements specifically avoid targeting?

Accepted Answer

Persons under the legal drinking age of 21

Answer

Seniors over 65 years old

Answer

Persons who do not currently drink alcohol

Answer

Shift workers and overnight employees

Question 2

A venue offers a promotion: 'Refer a friend and get a free drink.' The RSA concern with this type of referral promotion is:

Accepted Answer

It incentivizes patrons to bring more people into the venue for free alcohol

Answer

It may expose the venue to false advertising claims

Answer

It violates anti-trust laws on referral marketing

Answer

It creates confusion about the standard drink price

Question 3

Which of the following best describes a 'responsible' alcohol special that many US state licensing laws would permit?

Accepted Answer

A 10% discount on wine offered with a meal

Answer

$1 shots available all night with no purchase limit

Answer

Free beer for every table that arrives after midnight

Answer

Unlimited champagne included with all table bookings

Question 4

State alcohol control authorities regulate promotional activities in licensed venues mainly to:

Accepted Answer

Prevent promotions from endangering public health and safety

Answer

Generate revenue through promotional licensing fees

Answer

Ensure venues do not undercut each other on drink prices

Answer

Standardize the look and design of alcohol advertisements

Question 5

A nightclub uses countdown timers on social media showing '2 hours left for $2 drinks!' What RSA principle does this violate?

Accepted Answer

Creating urgency encourages rapid drinking within a time window

Answer

Alcohol ads must not use digital media platforms

Answer

Countdown promotions are specifically prohibited under FTC rules

Answer

Social media promotions must include calorie information

Question 6

When reviewing a venue's alcohol promotion, a licensing officer would most likely flag:

Accepted Answer

A promotion offering free drinks to anyone who posts on social media during the event

Answer

A weekly special offering $1 off a single craft beer

Answer

A happy hour featuring discounted appetizers paired with drinks

Answer

A seasonal menu change that includes a new cocktail offering

Question 7

A brewery creates an ad campaign showing athletes performing extreme sports after drinking. This violates RSA marketing principles because:

Accepted Answer

It falsely associates alcohol with physical performance and dangerous activities

Answer

Athletes are not licensed to endorse alcohol products

Answer

Extreme sports sponsorships require separate insurance disclosures

Answer

The ad does not include a standard drink size reference