RSA Alcohol Promotions and Marketing Regulations 2

Question 1

Which of the following happy hour practices is most likely to comply with RSA standards?

Accepted Answer

Discounting drinks by 20% for a two-hour window

Answer

A moderate time-limited discount on individual drinks is a common, generally permissible promotion that does not inherently encourage excessive consumption.

Question 2

A liquor licensee wants to use social media to promote a drink special. Under RSA guidelines, what should they avoid?

Accepted Answer

Using imagery that appeals primarily to minors

Answer

Alcohol promotions must not use imagery or language that appeals to minors, as this violates both responsible marketing standards and liquor licensing laws.

Question 3

What is the primary RSA concern with drink voucher systems at special events?

Accepted Answer

Vouchers can be accumulated and redeemed rapidly, encouraging bingeing

Answer

Drink vouchers can be stockpiled and redeemed quickly, enabling rapid alcohol consumption that a responsible server would otherwise be able to pace.

Question 4

A venue promotes 'Power Hour' where drinks cost $1 each for 60 minutes. The main RSA risk is:

Accepted Answer

The promotion incentivizes rapid and excessive drinking in a short period

Answer

A very short window with extremely low prices creates urgency to drink as much as possible quickly, significantly increasing intoxication risk.

Question 5

Under responsible marketing standards, which claim is acceptable in alcohol advertising?

Accepted Answer

'Enjoy our craft ales — drink responsibly'

Answer

Including a 'drink responsibly' message is considered acceptable and is encouraged under responsible marketing standards, while other claims are misleading or harmful.

RSA - Responsible Service of Alcohol Practice Test

RSA - Responsible Service of Alcohol Practice Test

RSA Alcohol Promotions and Marketing Regulations 2