RSA Alcohol Promotions and Marketing Regulations 2

Question 1

Which of the following happy hour practices is most likely to comply with RSA standards?

Accepted Answer

Discounting drinks by 20% for a two-hour window

Answer

Unlimited refills for a fixed price during happy hour

Answer

Offering free shots to every customer who enters during happy hour

Answer

Running happy hour promotions all night on weekends

Question 2

A liquor licensee wants to use social media to promote a drink special. Under RSA guidelines, what should they avoid?

Accepted Answer

Using imagery that appeals primarily to minors

Answer

Posting about the special during business hours

Answer

Mentioning the name of the licensed venue

Answer

Including the price of the promoted drink

Question 3

What is the primary RSA concern with drink voucher systems at special events?

Accepted Answer

Vouchers can be accumulated and redeemed rapidly, encouraging bingeing

Answer

Vouchers are difficult to track for accounting purposes

Answer

Vouchers are not accepted by most licensed venues

Answer

Vouchers make it harder to card patrons for age verification

Question 4

A venue promotes 'Power Hour' where drinks cost $1 each for 60 minutes. The main RSA risk is:

Accepted Answer

The promotion incentivizes rapid and excessive drinking in a short period

Answer

Staff may undercharge for premium spirits

Answer

Customers may not enjoy the reduced-quality drinks offered

Answer

The promotion may not generate enough revenue to cover costs

Question 5

Under responsible marketing standards, which claim is acceptable in alcohol advertising?

Accepted Answer

'Enjoy our craft ales — drink responsibly'

Answer

'Drinking our beer will make you more attractive'

Answer

'One drink of our spirit equals the confidence of a champion'

Answer

'Start your night right with three quick rounds'

Question 6

Which promotional strategy aligns best with RSA principles at a ticketed event?

Accepted Answer

Offering a set number of drink tickets with a water station nearby

Answer

Including unlimited alcohol in the ticket price

Answer

Giving extra drink tickets to the first 50 people through the door

Answer

Selling multi-drink packages at a steep discount

Question 7

A venue sponsors a drinking game night as a promotional event. From an RSA perspective, this is problematic because:

Accepted Answer

Drinking games encourage rapid consumption and competitive drinking

Answer

Drinking games generate noise complaints from neighbors

Answer

Drinking games are not profitable for most licensed venues

Answer

Drinking games require a special entertainment license in most states