Mobile Marketing Trivia 4

Question 1

Which company launched the first widely-adopted mobile advertising network for smartphones?

Accepted Answer

AdMob

Answer

AdMob, founded in 2006, was one of the first and most widely adopted mobile advertising networks before being acquired by Google in 2010.

Question 2

What is a 'lookalike audience' in mobile advertising platforms?

Accepted Answer

A new audience that shares traits with your best existing users

Answer

A lookalike audience is a targeting option that finds new users who share behavioral and demographic similarities with your highest-value existing customers.

Question 3

What is the standard aspect ratio for a mobile vertical video ad (e.g., Instagram Stories or TikTok)?

Accepted Answer

9:16

Answer

Vertical video ads use a 9:16 aspect ratio to fill the full portrait-oriented mobile screen, which is how most users hold their phones.

Question 4

Which mobile attribution model gives 100% credit to the last touchpoint before a conversion?

Accepted Answer

Last-click attribution

Answer

Last-click attribution assigns all conversion credit to the final ad or channel a user interacted with before completing the desired action.

Question 5

What term describes the unwanted removal of an app from a user's device after installation?

Accepted Answer

Uninstall

Answer

An uninstall occurs when a user removes an app from their device, and tracking uninstall rates is crucial for understanding long-term retention.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Trivia 4