Mobile Marketing Trivia 4 — Questions and Answers
Question 1: Which company launched the first widely-adopted mobile advertising network for smartphones?
- AdMob (Correct answer)
- Apple
Correct answer: AdMob
AdMob, founded in 2006, was one of the first and most widely adopted mobile advertising networks before being acquired by Google in 2010.
Question 2: What is a 'lookalike audience' in mobile advertising platforms?
- Users who look similar in demographic photos
- A new audience that shares traits with your best existing users (Correct answer)
- Duplicate user accounts flagged for fraud
- Users who have seen the same ad multiple times
Correct answer: A new audience that shares traits with your best existing users
A lookalike audience is a targeting option that finds new users who share behavioral and demographic similarities with your highest-value existing customers.
Question 3: What is the standard aspect ratio for a mobile vertical video ad (e.g., Instagram Stories or TikTok)?
- 16:9
- 4:3
- 1:1
- 9:16 (Correct answer)
Correct answer: 9:16
Vertical video ads use a 9:16 aspect ratio to fill the full portrait-oriented mobile screen, which is how most users hold their phones.
Question 4: Which mobile attribution model gives 100% credit to the last touchpoint before a conversion?
- First-click attribution
- Last-click attribution (Correct answer)
- Linear attribution
- Time-decay attribution
Correct answer: Last-click attribution
Last-click attribution assigns all conversion credit to the final ad or channel a user interacted with before completing the desired action.
Question 5: What term describes the unwanted removal of an app from a user's device after installation?
- Churn
- Uninstall (Correct answer)
- Bounce
- App abandonment
Correct answer: Uninstall
An uninstall occurs when a user removes an app from their device, and tracking uninstall rates is crucial for understanding long-term retention.
Question 6: In mobile marketing, what does 'frequency capping' control?
- The maximum file size of a mobile ad
- How many times a user sees the same ad within a set period (Correct answer)
- The geographic reach of a campaign
- The maximum cost per click allowed
Correct answer: How many times a user sees the same ad within a set period
Frequency capping limits how often a single user sees the same advertisement within a defined timeframe to prevent ad fatigue.
Question 7: Which mobile marketing strategy uses SMS short codes like '12345' to engage consumers in two-way conversations?
- In-app messaging
- SMS marketing (Correct answer)
- Push notification marketing
- QR code marketing
Correct answer: SMS marketing
SMS marketing uses short codes — abbreviated phone numbers — to allow brands to send and receive text messages with consumers at scale.
Mobile Marketing Trivia 4
Which company launched the first widely-adopted mobile advertising network for smartphones?