Mobile Marketing Random 1

Question 1

Which mobile marketing channel delivers messages directly to a user's device lock screen without requiring the app to be open?

Accepted Answer

Push notifications

Answer

In-app messaging

Answer

SMS marketing

Answer

Email campaigns

Question 2

What is the term for the practice of dividing a mobile audience into groups based on behavior, demographics, or device type to deliver more relevant ads?

Accepted Answer

Segmentation

Answer

Attribution

Answer

Retargeting

Answer

Geofencing

Question 3

Which metric represents the total revenue generated per user acquired through a marketing campaign over their entire relationship with the app?

Accepted Answer

Customer Lifetime Value (LTV)

Answer

Average Revenue Per User (ARPU)

Answer

Cost Per Install (CPI)

Answer

Return on Ad Spend (ROAS)

Question 4

In mobile advertising, what does the term 'viewability' specifically measure?

Accepted Answer

Whether an ad was actually seen by a user on screen

Answer

The number of times an ad is clicked

Answer

The load speed of an ad creative

Answer

The geographic location where an ad was served

Question 5

What mobile marketing strategy uses a user's real-world physical location to trigger a targeted ad or notification when they enter a defined geographic boundary?

Accepted Answer

Geofencing

Answer

Contextual targeting

Answer

Dayparting

Answer

Lookalike targeting

Question 6

Which of the following best describes a 'soft launch' in the context of mobile app marketing?

Accepted Answer

Publishing an app to a limited geographic market or audience to test performance before a full release

Answer

Releasing an app to all global markets simultaneously on launch day

Answer

Launching an app without any paid advertising support

Answer

Releasing a lite version of an app with fewer features