Mobile Marketing Trivia 3

Question 1

What does 'LTV' stand for in mobile marketing analytics?

Accepted Answer

Lifetime Value

Answer

LTV (Lifetime Value) measures the total revenue a business can expect from a single user throughout their entire relationship with the app or brand.

Question 2

Which technology allows mobile users to pay by tapping their phone at a contactless terminal?

Accepted Answer

Near Field Communication (NFC)

Answer

Near Field Communication (NFC) enables contactless payments by transmitting data between devices held within a few centimeters of each other.

Question 3

What is 'app store optimization' (ASO) primarily designed to improve?

Accepted Answer

App visibility and download rates in app stores

Answer

ASO is the process of optimizing an app's listing to increase its visibility in app store search results and drive more organic downloads.

Question 4

Which US regulation most directly governs the sending of commercial text messages to consumers?

Accepted Answer

TCPA (Telephone Consumer Protection Act)

Answer

The TCPA regulates telemarketing calls and texts, requiring prior express written consent before sending commercial SMS messages.

Question 5

In mobile advertising, what is a 'rewarded ad'?

Accepted Answer

An ad users voluntarily watch in exchange for in-app rewards

Answer

Rewarded ads offer users optional in-app rewards (like extra lives or currency) in exchange for watching a full video ad.

Mobile Marketing Practice Test