Mobile Marketing Trivia 3 — Questions and Answers
Question 1: What does 'LTV' stand for in mobile marketing analytics?
- Long-Term Value
- Lifetime Value (Correct answer)
- Lead Traffic Volume
- Loyalty Tracking Variable
Correct answer: Lifetime Value
LTV (Lifetime Value) measures the total revenue a business can expect from a single user throughout their entire relationship with the app or brand.
Question 2: Which technology allows mobile users to pay by tapping their phone at a contactless terminal?
- Bluetooth Low Energy
- QR Code scanning
- Near Field Communication (NFC) (Correct answer)
- Wi-Fi Direct
Correct answer: Near Field Communication (NFC)
Near Field Communication (NFC) enables contactless payments by transmitting data between devices held within a few centimeters of each other.
Question 3: What is 'app store optimization' (ASO) primarily designed to improve?
- App loading speed
- App visibility and download rates in app stores (Correct answer)
- In-app purchase conversion
- App crash reporting
Correct answer: App visibility and download rates in app stores
ASO is the process of optimizing an app's listing to increase its visibility in app store search results and drive more organic downloads.
Question 4: Which US regulation most directly governs the sending of commercial text messages to consumers?
- CAN-SPAM Act
- TCPA (Telephone Consumer Protection Act) (Correct answer)
- GDPR
- COPPA
Correct answer: TCPA (Telephone Consumer Protection Act)
The TCPA regulates telemarketing calls and texts, requiring prior express written consent before sending commercial SMS messages.
Question 5: In mobile advertising, what is a 'rewarded ad'?
- An ad that pays the publisher per click
- An ad users voluntarily watch in exchange for in-app rewards (Correct answer)
- A premium ad placement guaranteed to convert
- An ad shown only to loyal customers
Correct answer: An ad users voluntarily watch in exchange for in-app rewards
Rewarded ads offer users optional in-app rewards (like extra lives or currency) in exchange for watching a full video ad.
Question 6: What does 'DAU' stand for in mobile app metrics?
- Daily Active Users (Correct answer)
- Device Authorization Update
- Digital Ad Unit
- Download Activation Utility
Correct answer: Daily Active Users
DAU stands for Daily Active Users, measuring how many unique users engage with an app in a single day.
Question 7: Which type of mobile ad format typically achieves the highest viewability because it occupies the full screen?
- Banner ad
- Interstitial ad (Correct answer)
- Native ad
- Skippable pre-roll
Correct answer: Interstitial ad
Interstitial ads cover the entire screen between content transitions, making them harder to ignore and achieving high viewability rates.
Mobile Marketing Trivia 3
What does 'LTV' stand for in mobile marketing analytics?