Trivia Flashcards

What does 'LTV' stand for in mobile marketing analytics?

Answer: Lifetime Value

LTV (Lifetime Value) measures the total revenue a business can expect from a single user throughout their entire relationship with the app or brand.

Which technology allows mobile users to pay by tapping their phone at a contactless terminal?

Answer: Near Field Communication (NFC)

Near Field Communication (NFC) enables contactless payments by transmitting data between devices held within a few centimeters of each other.

What is 'app store optimization' (ASO) primarily designed to improve?

Answer: App visibility and download rates in app stores

ASO is the process of optimizing an app's listing to increase its visibility in app store search results and drive more organic downloads.

Which US regulation most directly governs the sending of commercial text messages to consumers?

Answer: TCPA (Telephone Consumer Protection Act)

The TCPA regulates telemarketing calls and texts, requiring prior express written consent before sending commercial SMS messages.

In mobile advertising, what is a 'rewarded ad'?

Answer: An ad users voluntarily watch in exchange for in-app rewards

Rewarded ads offer users optional in-app rewards (like extra lives or currency) in exchange for watching a full video ad.

What does 'DAU' stand for in mobile app metrics?

Answer: Daily Active Users

DAU stands for Daily Active Users, measuring how many unique users engage with an app in a single day.

Which type of mobile ad format typically achieves the highest viewability because it occupies the full screen?

Answer: Interstitial ad

Interstitial ads cover the entire screen between content transitions, making them harder to ignore and achieving high viewability rates.