Mobile Marketing SMS and Push Notifications 5

Question 1

What is the primary difference between 'web push notifications' and 'app push notifications'?

Accepted Answer

Web push is sent through browsers without an app; app push requires an installed mobile app

Answer

Web push notifications are delivered via browsers (like Chrome or Firefox) without requiring a mobile app, while app push notifications require an installed app.

Question 2

Which best describes 'drip SMS campaigns'?

Accepted Answer

A series of automated SMS messages sent over time triggered by user actions or schedules

Answer

Drip SMS campaigns are pre-written sequences of messages sent automatically over time based on triggers or schedules to nurture subscribers.

Question 3

What is the significance of the 'notification icon' in Android push notifications?

Accepted Answer

It appears in the status bar to indicate a pending notification and must be a monochrome icon

Answer

Android requires a small notification icon that appears in the status bar, and it must be a monochrome (single-color) icon for proper display.

Question 4

A company sends an SMS asking subscribers to text 'STOP' to unsubscribe. Why is this mandatory?

Accepted Answer

TCPA regulations require clear opt-out instructions in every commercial SMS

Answer

TCPA regulations mandate that all commercial SMS messages include clear opt-out instructions, typically the STOP keyword.

Question 5

What is 'push notification payload' in technical terms?

Accepted Answer

The data content package (title, body, image, custom data) delivered with a push notification

Answer

The payload is the structured data package containing the notification content and any additional custom data sent to the device.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing SMS and Push Notifications 5