Mobile Marketing SMS and Push Notifications 5 — Questions and Answers
Question 1: What is the primary difference between 'web push notifications' and 'app push notifications'?
- Web push requires an app download; app push does not
- Web push is sent through browsers without an app; app push requires an installed mobile app (Correct answer)
- Web push only works on desktop; app push only works on mobile
- Web push requires payment; app push is free
Correct answer: Web push is sent through browsers without an app; app push requires an installed mobile app
Web push notifications are delivered via browsers (like Chrome or Firefox) without requiring a mobile app, while app push notifications require an installed app.
Question 2: Which best describes 'drip SMS campaigns'?
- One-time flash sale SMS blasts
- A series of automated SMS messages sent over time triggered by user actions or schedules (Correct answer)
- SMS messages that automatically delete after being read
- Bulk SMS sent to all subscribers at the same moment
Correct answer: A series of automated SMS messages sent over time triggered by user actions or schedules
Drip SMS campaigns are pre-written sequences of messages sent automatically over time based on triggers or schedules to nurture subscribers.
Question 3: What is the significance of the 'notification icon' in Android push notifications?
- It controls the volume of notification sounds
- It appears in the status bar to indicate a pending notification and must be a monochrome icon (Correct answer)
- It determines the priority level of the notification
- It sets the notification expiration time
Correct answer: It appears in the status bar to indicate a pending notification and must be a monochrome icon
Android requires a small notification icon that appears in the status bar, and it must be a monochrome (single-color) icon for proper display.
Question 4: A company sends an SMS asking subscribers to text 'STOP' to unsubscribe. Why is this mandatory?
- It improves delivery rates
- TCPA regulations require clear opt-out instructions in every commercial SMS (Correct answer)
- It reduces SMS costs
- It is required by Apple's App Store guidelines
Correct answer: TCPA regulations require clear opt-out instructions in every commercial SMS
TCPA regulations mandate that all commercial SMS messages include clear opt-out instructions, typically the STOP keyword.
Question 5: What is 'push notification payload' in technical terms?
- The cost charged per notification sent
- The data content package (title, body, image, custom data) delivered with a push notification (Correct answer)
- The physical server that sends push notifications
- The user's device token used for targeting
Correct answer: The data content package (title, body, image, custom data) delivered with a push notification
The payload is the structured data package containing the notification content and any additional custom data sent to the device.
Question 6: Which metric best indicates the long-term health of an SMS subscriber list?
- Total messages sent
- Opt-out (unsubscribe) rate over time (Correct answer)
- Average message length
- Number of short codes used
Correct answer: Opt-out (unsubscribe) rate over time
Tracking opt-out rate over time reveals whether your messaging strategy is retaining subscribers or driving them away.
Question 7: What is the main benefit of using 'action buttons' in push notifications (e.g., 'Accept' and 'Decline')?
- They increase notification delivery speed
- They allow users to take specific actions directly from the notification without opening the app (Correct answer)
- They bypass the need for user opt-in
- They automatically personalize notification content
Correct answer: They allow users to take specific actions directly from the notification without opening the app
Action buttons enable users to interact with the notification itself — such as accepting a meeting or dismissing a reminder — without launching the full app.
Mobile Marketing SMS and Push Notifications 5
What is the primary difference between 'web push notifications' and 'app push notifications'?