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SMS and Push Notifications Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 SMS and Push Notifications flashcards as text

  1. What is the primary difference between 'web push notifications' and 'app push notifications'?

    Answer: Web push is sent through browsers without an app; app push requires an installed mobile app

    Web push notifications are delivered via browsers (like Chrome or Firefox) without requiring a mobile app, while app push notifications require an installed app.

  2. Which best describes 'drip SMS campaigns'?

    Answer: A series of automated SMS messages sent over time triggered by user actions or schedules

    Drip SMS campaigns are pre-written sequences of messages sent automatically over time based on triggers or schedules to nurture subscribers.

  3. What is the significance of the 'notification icon' in Android push notifications?

    Answer: It appears in the status bar to indicate a pending notification and must be a monochrome icon

    Android requires a small notification icon that appears in the status bar, and it must be a monochrome (single-color) icon for proper display.

  4. A company sends an SMS asking subscribers to text 'STOP' to unsubscribe. Why is this mandatory?

    Answer: TCPA regulations require clear opt-out instructions in every commercial SMS

    TCPA regulations mandate that all commercial SMS messages include clear opt-out instructions, typically the STOP keyword.

  5. What is 'push notification payload' in technical terms?

    Answer: The data content package (title, body, image, custom data) delivered with a push notification

    The payload is the structured data package containing the notification content and any additional custom data sent to the device.

  6. Which metric best indicates the long-term health of an SMS subscriber list?

    Answer: Opt-out (unsubscribe) rate over time

    Tracking opt-out rate over time reveals whether your messaging strategy is retaining subscribers or driving them away.

  7. What is the main benefit of using 'action buttons' in push notifications (e.g., 'Accept' and 'Decline')?

    Answer: They allow users to take specific actions directly from the notification without opening the app

    Action buttons enable users to interact with the notification itself — such as accepting a meeting or dismissing a reminder — without launching the full app.