Mobile Marketing SMS and Push Notifications 4

Question 1

What is the recommended maximum frequency for sending promotional SMS messages to avoid high opt-out rates?

Accepted Answer

2-4 messages per month

Answer

Industry best practice recommends sending 2-4 promotional SMS per month to maintain engagement without causing message fatigue.

Question 2

Which push notification delivery strategy sends messages at the optimal time for each individual user based on their past engagement patterns?

Accepted Answer

Intelligent delivery / send-time optimization

Answer

Intelligent delivery or send-time optimization uses machine learning to send push notifications when each individual user is most likely to engage.

Question 3

In SMS marketing, what does the term 'long code' refer to?

Accepted Answer

A standard 10-digit phone number used for person-to-person or low-volume messaging

Answer

A long code is a standard 10-digit phone number used for lower-volume SMS messaging, as opposed to the 5-6 digit short code.

Question 4

What is a 'notification shade' on a mobile device?

Accepted Answer

The pull-down panel where received notifications are listed

Answer

The notification shade (or notification drawer) is the panel users pull down from the top of their screen to see all received notifications.

Question 5

Which segmentation approach sends push notifications only to users who have not opened an app in 30 or more days?

Accepted Answer

Win-back or re-engagement targeting

Answer

Win-back campaigns specifically target lapsed or dormant users to re-engage them before they churn permanently.

Mobile Marketing Practice Test