Mobile Marketing SMS and Push Notifications 4 — Questions and Answers
Question 1: What is the recommended maximum frequency for sending promotional SMS messages to avoid high opt-out rates?
- 1-4 messages per day
- 4-8 messages per week
- 2-4 messages per month (Correct answer)
- 1-2 messages per year
Correct answer: 2-4 messages per month
Industry best practice recommends sending 2-4 promotional SMS per month to maintain engagement without causing message fatigue.
Question 2: Which push notification delivery strategy sends messages at the optimal time for each individual user based on their past engagement patterns?
- Broadcast scheduling
- Intelligent delivery / send-time optimization (Correct answer)
- Fixed-time scheduling
- Batch delivery
Correct answer: Intelligent delivery / send-time optimization
Intelligent delivery or send-time optimization uses machine learning to send push notifications when each individual user is most likely to engage.
Question 3: In SMS marketing, what does the term 'long code' refer to?
- A message exceeding 160 characters
- A standard 10-digit phone number used for person-to-person or low-volume messaging (Correct answer)
- A verification code sent to users
- An extended promotional campaign running over 30 days
Correct answer: A standard 10-digit phone number used for person-to-person or low-volume messaging
A long code is a standard 10-digit phone number used for lower-volume SMS messaging, as opposed to the 5-6 digit short code.
Question 4: What is a 'notification shade' on a mobile device?
- A visual theme applied to push notifications
- The pull-down panel where received notifications are listed (Correct answer)
- A feature that dims the screen when notifications arrive
- A setting to filter notification types
Correct answer: The pull-down panel where received notifications are listed
The notification shade (or notification drawer) is the panel users pull down from the top of their screen to see all received notifications.
Question 5: Which segmentation approach sends push notifications only to users who have not opened an app in 30 or more days?
- Active user targeting
- Win-back or re-engagement targeting (Correct answer)
- High-value user targeting
- New user onboarding targeting
Correct answer: Win-back or re-engagement targeting
Win-back campaigns specifically target lapsed or dormant users to re-engage them before they churn permanently.
Question 6: What does 'MMS' stand for in mobile marketing?
- Mobile Marketing System
- Multimedia Messaging Service (Correct answer)
- Mobile Membership System
- Mass Messaging Service
Correct answer: Multimedia Messaging Service
MMS stands for Multimedia Messaging Service, which allows sending images, audio, video, and longer text content via mobile networks.
Question 7: A retail brand sends a push notification saying 'You left something behind!' to users who added items to their cart but didn't purchase. This is called:
- Welcome notification
- Cart abandonment notification (Correct answer)
- Post-purchase notification
- Loyalty reward notification
Correct answer: Cart abandonment notification
Cart abandonment push notifications are triggered when a user adds items to their cart but leaves without completing the purchase.
Mobile Marketing SMS and Push Notifications 4
What is the recommended maximum frequency for sending promotional SMS messages to avoid high opt-out rates?