SMS and Push Notifications Flashcards

What is the recommended maximum frequency for sending promotional SMS messages to avoid high opt-out rates?

Answer: 2-4 messages per month

Industry best practice recommends sending 2-4 promotional SMS per month to maintain engagement without causing message fatigue.

Which push notification delivery strategy sends messages at the optimal time for each individual user based on their past engagement patterns?

Answer: Intelligent delivery / send-time optimization

Intelligent delivery or send-time optimization uses machine learning to send push notifications when each individual user is most likely to engage.

In SMS marketing, what does the term 'long code' refer to?

Answer: A standard 10-digit phone number used for person-to-person or low-volume messaging

A long code is a standard 10-digit phone number used for lower-volume SMS messaging, as opposed to the 5-6 digit short code.

What is a 'notification shade' on a mobile device?

Answer: The pull-down panel where received notifications are listed

The notification shade (or notification drawer) is the panel users pull down from the top of their screen to see all received notifications.

Which segmentation approach sends push notifications only to users who have not opened an app in 30 or more days?

Answer: Win-back or re-engagement targeting

Win-back campaigns specifically target lapsed or dormant users to re-engage them before they churn permanently.

What does 'MMS' stand for in mobile marketing?

Answer: Multimedia Messaging Service

MMS stands for Multimedia Messaging Service, which allows sending images, audio, video, and longer text content via mobile networks.

A retail brand sends a push notification saying 'You left something behind!' to users who added items to their cart but didn't purchase. This is called:

Answer: Cart abandonment notification

Cart abandonment push notifications are triggered when a user adds items to their cart but leaves without completing the purchase.