Mobile Marketing SMS and Push Notifications 3

Question 1

What is a 'short code' in SMS marketing?

Accepted Answer

A 5-6 digit phone number used for high-volume business texting

Answer

Short codes are 5-6 digit numbers that businesses use to send and receive large volumes of SMS messages quickly.

Question 2

What is the primary purpose of a 'silent push notification'?

Accepted Answer

To deliver data to an app in the background without displaying a visible alert

Answer

Silent push notifications update app content in the background without displaying any visible alert to the user.

Question 3

Which A/B testing element is most commonly tested in push notification campaigns?

Accepted Answer

Notification title or headline copy

Answer

The notification title or headline is the most impactful element to A/B test as it is the first thing users read.

Question 4

What does 'delivery rate' measure in an SMS campaign?

Accepted Answer

The percentage of sent messages that successfully reached recipients' phones

Answer

Delivery rate is the percentage of SMS messages that were successfully delivered to the recipient's device out of all messages sent.

Question 5

A mobile app asks a user 'Allow notifications?' before sending push notifications. This is an example of:

Accepted Answer

Permission prompt / soft opt-in

Answer

iOS and Android display a system-level permission prompt asking users to allow notifications, representing a soft opt-in.

Mobile Marketing Practice Test