Mobile Marketing SMS and Push Notifications 3 — Questions and Answers
Question 1: What is a 'short code' in SMS marketing?
- A brief promotional message under 50 characters
- A 5-6 digit phone number used for high-volume business texting (Correct answer)
- An abbreviated URL included in a text message
- A discount code delivered via SMS
Correct answer: A 5-6 digit phone number used for high-volume business texting
Short codes are 5-6 digit numbers that businesses use to send and receive large volumes of SMS messages quickly.
Question 2: What is the primary purpose of a 'silent push notification'?
- To notify users without making a sound
- To deliver data to an app in the background without displaying a visible alert (Correct answer)
- To send notifications only during sleep hours
- To bypass notification permission settings
Correct answer: To deliver data to an app in the background without displaying a visible alert
Silent push notifications update app content in the background without displaying any visible alert to the user.
Question 3: Which A/B testing element is most commonly tested in push notification campaigns?
- Sender phone number
- Notification title or headline copy (Correct answer)
- App icon design
- Server delivery protocol
Correct answer: Notification title or headline copy
The notification title or headline is the most impactful element to A/B test as it is the first thing users read.
Question 4: What does 'delivery rate' measure in an SMS campaign?
- The percentage of messages that were opened by recipients
- The percentage of sent messages that successfully reached recipients' phones (Correct answer)
- The speed at which messages are delivered
- The percentage of recipients who clicked a link
Correct answer: The percentage of sent messages that successfully reached recipients' phones
Delivery rate is the percentage of SMS messages that were successfully delivered to the recipient's device out of all messages sent.
Question 5: A mobile app asks a user 'Allow notifications?' before sending push notifications. This is an example of:
- Hard opt-in
- Permission prompt / soft opt-in (Correct answer)
- Double opt-in
- Geofence registration
Correct answer: Permission prompt / soft opt-in
iOS and Android display a system-level permission prompt asking users to allow notifications, representing a soft opt-in.
Question 6: Which type of SMS message is typically used for order confirmations, shipping alerts, and appointment reminders?
- Promotional SMS
- Transactional SMS (Correct answer)
- Conversational SMS
- Survey SMS
Correct answer: Transactional SMS
Transactional SMS messages are triggered by a user action or event and contain non-promotional, service-related information.
Question 7: What is 'personalization' in push notification marketing?
- Sending the same message to all users at the same time
- Tailoring notification content based on individual user data and behavior (Correct answer)
- Using the user's real name in every message
- Personalizing the app icon for each user
Correct answer: Tailoring notification content based on individual user data and behavior
Personalization involves customizing push notification content based on user preferences, behavior, demographics, or past interactions.
Mobile Marketing SMS and Push Notifications 3
What is a 'short code' in SMS marketing?