SMS and Push Notifications Flashcards

What is a 'short code' in SMS marketing?

Answer: A 5-6 digit phone number used for high-volume business texting

Short codes are 5-6 digit numbers that businesses use to send and receive large volumes of SMS messages quickly.

What is the primary purpose of a 'silent push notification'?

Answer: To deliver data to an app in the background without displaying a visible alert

Silent push notifications update app content in the background without displaying any visible alert to the user.

Which A/B testing element is most commonly tested in push notification campaigns?

Answer: Notification title or headline copy

The notification title or headline is the most impactful element to A/B test as it is the first thing users read.

What does 'delivery rate' measure in an SMS campaign?

Answer: The percentage of sent messages that successfully reached recipients' phones

Delivery rate is the percentage of SMS messages that were successfully delivered to the recipient's device out of all messages sent.

A mobile app asks a user 'Allow notifications?' before sending push notifications. This is an example of:

Answer: Permission prompt / soft opt-in

iOS and Android display a system-level permission prompt asking users to allow notifications, representing a soft opt-in.

Which type of SMS message is typically used for order confirmations, shipping alerts, and appointment reminders?

Answer: Transactional SMS

Transactional SMS messages are triggered by a user action or event and contain non-promotional, service-related information.

What is 'personalization' in push notification marketing?

Answer: Tailoring notification content based on individual user data and behavior

Personalization involves customizing push notification content based on user preferences, behavior, demographics, or past interactions.