Mobile Marketing SMS and Push Notifications 2

Question 1

What is the maximum character length for a single SMS message segment?

Accepted Answer

160 characters

Answer

A standard SMS message segment supports up to 160 characters using GSM-7 encoding.

Question 2

Which metric measures the percentage of push notification recipients who tap on the notification?

Accepted Answer

Click-through rate

Answer

Click-through rate (CTR) measures how many recipients actually tapped the push notification after receiving it.

Question 3

What does 'opt-in' mean in the context of SMS marketing?

Accepted Answer

A user actively consenting to receive SMS messages

Answer

Opt-in means the user has explicitly agreed to receive SMS marketing messages, which is required by law in the US.

Question 4

A push notification strategy that sends messages based on a user's geographic location is called:

Accepted Answer

Geofencing

Answer

Geofencing triggers push notifications when a user enters or exits a predefined geographic boundary.

Question 5

Which of the following is a key advantage of push notifications over SMS messages?

Accepted Answer

Rich media support like images and action buttons

Answer

Push notifications support rich media including images, videos, and interactive action buttons, unlike basic SMS.

Mobile Marketing Practice Test