Mobile Marketing SMS and Push Notifications 2 — Questions and Answers
Question 1: What is the maximum character length for a single SMS message segment?
- 128 characters
- 160 characters (Correct answer)
- 200 characters
- 256 characters
Correct answer: 160 characters
A standard SMS message segment supports up to 160 characters using GSM-7 encoding.
Question 2: Which metric measures the percentage of push notification recipients who tap on the notification?
- Delivery rate
- Open rate
- Click-through rate (Correct answer)
- Conversion rate
Correct answer: Click-through rate
Click-through rate (CTR) measures how many recipients actually tapped the push notification after receiving it.
Question 3: What does 'opt-in' mean in the context of SMS marketing?
- Unsubscribing from a message list
- A user actively consenting to receive SMS messages (Correct answer)
- Automatically enrolling all customers
- Sending promotional messages without permission
Correct answer: A user actively consenting to receive SMS messages
Opt-in means the user has explicitly agreed to receive SMS marketing messages, which is required by law in the US.
Question 4: A push notification strategy that sends messages based on a user's geographic location is called:
- Behavioral targeting
- Geofencing (Correct answer)
- Time-based targeting
- Contextual targeting
Correct answer: Geofencing
Geofencing triggers push notifications when a user enters or exits a predefined geographic boundary.
Question 5: Which of the following is a key advantage of push notifications over SMS messages?
- Higher character limits
- No need for internet connectivity
- No opt-in required by law
- Rich media support like images and action buttons (Correct answer)
Correct answer: Rich media support like images and action buttons
Push notifications support rich media including images, videos, and interactive action buttons, unlike basic SMS.
Question 6: What is 'message fatigue' in SMS marketing?
- Technical delays in SMS delivery
- Subscribers becoming unresponsive due to receiving too many messages (Correct answer)
- SMS messages failing to deliver
- High costs of sending bulk SMS
Correct answer: Subscribers becoming unresponsive due to receiving too many messages
Message fatigue occurs when subscribers receive too many messages, leading to decreased engagement and higher opt-out rates.
Question 7: Which US law primarily governs commercial SMS marketing and requires explicit consumer consent?
- CAN-SPAM Act
- GDPR
- TCPA (Telephone Consumer Protection Act) (Correct answer)
- COPPA
Correct answer: TCPA (Telephone Consumer Protection Act)
The TCPA governs commercial text message marketing in the US and requires prior express written consent from consumers.
Mobile Marketing SMS and Push Notifications 2
What is the maximum character length for a single SMS message segment?