SMS and Push Notifications Flashcards

What is the maximum character length for a single SMS message segment?

Answer: 160 characters

A standard SMS message segment supports up to 160 characters using GSM-7 encoding.

Which metric measures the percentage of push notification recipients who tap on the notification?

Answer: Click-through rate

Click-through rate (CTR) measures how many recipients actually tapped the push notification after receiving it.

What does 'opt-in' mean in the context of SMS marketing?

Answer: A user actively consenting to receive SMS messages

Opt-in means the user has explicitly agreed to receive SMS marketing messages, which is required by law in the US.

A push notification strategy that sends messages based on a user's geographic location is called:

Answer: Geofencing

Geofencing triggers push notifications when a user enters or exits a predefined geographic boundary.

Which of the following is a key advantage of push notifications over SMS messages?

Answer: Rich media support like images and action buttons

Push notifications support rich media including images, videos, and interactive action buttons, unlike basic SMS.

What is 'message fatigue' in SMS marketing?

Answer: Subscribers becoming unresponsive due to receiving too many messages

Message fatigue occurs when subscribers receive too many messages, leading to decreased engagement and higher opt-out rates.

Which US law primarily governs commercial SMS marketing and requires explicit consumer consent?

Answer: TCPA (Telephone Consumer Protection Act)

The TCPA governs commercial text message marketing in the US and requires prior express written consent from consumers.