Mobile Marketing SMS and Messaging Campaigns 5

Question 1

What is '10DLC' and why is it significant for US SMS marketers?

Accepted Answer

A 10-digit long code registered through US carriers, required for compliant business texting at scale

Answer

10DLC (10-digit long code) is the carrier-approved framework requiring businesses to register their numbers and campaigns for compliant, high-throughput A2P SMS in the US.

Question 2

A flash sale campaign needs to drive immediate action within 2 hours. Which channel is most suitable?

Accepted Answer

SMS marketing

Answer

SMS messages are read within minutes of receipt, with a 90% read rate within 3 minutes, making it ideal for time-sensitive flash sale campaigns.

Question 3

What is RCS (Rich Communication Services) and how does it impact SMS marketing?

Accepted Answer

An enhanced messaging protocol that upgrades SMS with features like branded sender IDs, images, and interactive buttons

Answer

RCS is the next-generation messaging protocol that enhances SMS with app-like features including branded profiles, images, carousels, and interactive CTAs within the native messaging app.

Question 4

When calculating ROI for an SMS campaign, which formula is correct?

Accepted Answer

((Revenue Generated - Campaign Cost) / Campaign Cost) x 100

Answer

ROI is calculated as net profit (revenue minus cost) divided by the cost of the campaign, multiplied by 100 to express it as a percentage.

Question 5

What is 'subscriber segmentation' in SMS marketing and why is it valuable?

Accepted Answer

Grouping subscribers by shared characteristics to send more targeted, relevant messages

Answer

Segmentation groups subscribers by demographics, purchase history, location, or behavior so marketers can send highly relevant messages that improve conversion rates and reduce opt-outs.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing SMS and Messaging Campaigns 5