Mobile Marketing SMS and Messaging Campaigns 5 — Questions and Answers
Question 1: What is '10DLC' and why is it significant for US SMS marketers?
- A 10-digit long code registered through US carriers, required for compliant business texting at scale (Correct answer)
- A 10-character discount code format used in SMS promotions
- A carrier-specific encoding format for multimedia messages
- A penalty framework for businesses sending too many texts
Correct answer: A 10-digit long code registered through US carriers, required for compliant business texting at scale
10DLC (10-digit long code) is the carrier-approved framework requiring businesses to register their numbers and campaigns for compliant, high-throughput A2P SMS in the US.
Question 2: A flash sale campaign needs to drive immediate action within 2 hours. Which channel is most suitable?
- Email newsletter
- Social media post
- SMS marketing (Correct answer)
- Direct mail
Correct answer: SMS marketing
SMS messages are read within minutes of receipt, with a 90% read rate within 3 minutes, making it ideal for time-sensitive flash sale campaigns.
Question 3: What is RCS (Rich Communication Services) and how does it impact SMS marketing?
- A regulatory compliance standard for SMS opt-ins
- An enhanced messaging protocol that upgrades SMS with features like branded sender IDs, images, and interactive buttons (Correct answer)
- A type of SMS shortcode used only for rich media content
- A spam-filtering system used by mobile carriers
Correct answer: An enhanced messaging protocol that upgrades SMS with features like branded sender IDs, images, and interactive buttons
RCS is the next-generation messaging protocol that enhances SMS with app-like features including branded profiles, images, carousels, and interactive CTAs within the native messaging app.
Question 4: When calculating ROI for an SMS campaign, which formula is correct?
- (Revenue Generated / Messages Sent) x 100
- ((Revenue Generated - Campaign Cost) / Campaign Cost) x 100 (Correct answer)
- (Opt-outs / Total Subscribers) x 100
- (Click-through Rate / Open Rate) x 100
Correct answer: ((Revenue Generated - Campaign Cost) / Campaign Cost) x 100
ROI is calculated as net profit (revenue minus cost) divided by the cost of the campaign, multiplied by 100 to express it as a percentage.
Question 5: What is 'subscriber segmentation' in SMS marketing and why is it valuable?
- Dividing the SMS platform into multiple accounts for different teams
- Grouping subscribers by shared characteristics to send more targeted, relevant messages (Correct answer)
- Splitting a message into segments due to character limits
- Separating opted-in from opted-out subscribers in the database
Correct answer: Grouping subscribers by shared characteristics to send more targeted, relevant messages
Segmentation groups subscribers by demographics, purchase history, location, or behavior so marketers can send highly relevant messages that improve conversion rates and reduce opt-outs.
Question 6: Which type of SMS message is most likely to violate carrier spam filters?
- A shipping confirmation with order tracking link
- A birthday discount sent to opted-in subscribers
- An unsolicited promotional message with multiple capitalized words and no opt-out (Correct answer)
- A two-factor authentication code
Correct answer: An unsolicited promotional message with multiple capitalized words and no opt-out
Unsolicited messages with aggressive formatting (ALL CAPS, excessive punctuation) and no opt-out mechanism trigger carrier spam filters and TCPA violations.
Question 7: A subscriber texts 'STOP' in response to a marketing SMS. What must the business do according to US regulations?
- Send a final farewell message and then stop future messages within 10 business days
- Immediately cease sending marketing messages to that number and confirm the opt-out via text (Correct answer)
- Add the number to a temporary suppression list for 30 days
- Only stop if the request is submitted via a web form as well
Correct answer: Immediately cease sending marketing messages to that number and confirm the opt-out via text
TCPA regulations require businesses to honor opt-out requests immediately and send a single confirmation message acknowledging the unsubscribe with no further marketing messages.
Mobile Marketing SMS and Messaging Campaigns 5
What is '10DLC' and why is it significant for US SMS marketers?