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SMS and Messaging Campaigns Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 SMS and Messaging Campaigns flashcards as text

  1. What is '10DLC' and why is it significant for US SMS marketers?

    Answer: A 10-digit long code registered through US carriers, required for compliant business texting at scale

    10DLC (10-digit long code) is the carrier-approved framework requiring businesses to register their numbers and campaigns for compliant, high-throughput A2P SMS in the US.

  2. A flash sale campaign needs to drive immediate action within 2 hours. Which channel is most suitable?

    Answer: SMS marketing

    SMS messages are read within minutes of receipt, with a 90% read rate within 3 minutes, making it ideal for time-sensitive flash sale campaigns.

  3. What is RCS (Rich Communication Services) and how does it impact SMS marketing?

    Answer: An enhanced messaging protocol that upgrades SMS with features like branded sender IDs, images, and interactive buttons

    RCS is the next-generation messaging protocol that enhances SMS with app-like features including branded profiles, images, carousels, and interactive CTAs within the native messaging app.

  4. When calculating ROI for an SMS campaign, which formula is correct?

    Answer: ((Revenue Generated - Campaign Cost) / Campaign Cost) x 100

    ROI is calculated as net profit (revenue minus cost) divided by the cost of the campaign, multiplied by 100 to express it as a percentage.

  5. What is 'subscriber segmentation' in SMS marketing and why is it valuable?

    Answer: Grouping subscribers by shared characteristics to send more targeted, relevant messages

    Segmentation groups subscribers by demographics, purchase history, location, or behavior so marketers can send highly relevant messages that improve conversion rates and reduce opt-outs.

  6. Which type of SMS message is most likely to violate carrier spam filters?

    Answer: An unsolicited promotional message with multiple capitalized words and no opt-out

    Unsolicited messages with aggressive formatting (ALL CAPS, excessive punctuation) and no opt-out mechanism trigger carrier spam filters and TCPA violations.

  7. A subscriber texts 'STOP' in response to a marketing SMS. What must the business do according to US regulations?

    Answer: Immediately cease sending marketing messages to that number and confirm the opt-out via text

    TCPA regulations require businesses to honor opt-out requests immediately and send a single confirmation message acknowledging the unsubscribe with no further marketing messages.