Mobile Marketing Random Questions 4

Question 1

What is 'progressive web app' (PWA) and its benefit for mobile marketers?

Accepted Answer

A web experience that behaves like a native app without requiring an app store install

Answer

A PWA delivers app-like experiences through the browser, removing the install barrier and making it easier to acquire and retain mobile users.

Question 2

Which practice is considered a mobile marketing best practice for reducing cart abandonment on mobile commerce?

Accepted Answer

Offering guest checkout and simplified payment options like Apple Pay

Answer

Offering guest checkout and one-tap payment methods like Apple Pay or Google Pay reduces friction and lowers mobile cart abandonment rates.

Question 3

What is 'dayparting' in mobile ad campaigns?

Accepted Answer

Scheduling ads to run only during specific hours when the audience is most active

Answer

Dayparting allows advertisers to schedule mobile ads to run during specific hours of the day to maximize relevance and efficiency.

Question 4

In mobile video advertising, what is a 'rewarded ad'?

Accepted Answer

An optional ad users watch voluntarily in exchange for an in-app reward

Answer

Rewarded ads offer users an in-app incentive (like extra lives or coins) in exchange for watching a full video ad voluntarily.

Question 5

What does 'K-factor' measure in the context of mobile app growth?

Accepted Answer

The virality of an app — how many new users each existing user refers

Answer

K-factor measures app virality by calculating how many additional users each existing user brings in through referrals or sharing.

Mobile Marketing Practice Test