Mobile Marketing Random Questions 4 — Questions and Answers
Question 1: What is 'progressive web app' (PWA) and its benefit for mobile marketers?
- An app built progressively over multiple app store updates
- A web experience that behaves like a native app without requiring an app store install (Correct answer)
- An advanced ad format exclusive to mobile browsers
- A tiered app subscription model
Correct answer: A web experience that behaves like a native app without requiring an app store install
A PWA delivers app-like experiences through the browser, removing the install barrier and making it easier to acquire and retain mobile users.
Question 2: Which practice is considered a mobile marketing best practice for reducing cart abandonment on mobile commerce?
- Requiring account creation before checkout
- Offering guest checkout and simplified payment options like Apple Pay (Correct answer)
- Showing more product recommendations during checkout
- Using full-screen interstitial ads on the checkout page
Correct answer: Offering guest checkout and simplified payment options like Apple Pay
Offering guest checkout and one-tap payment methods like Apple Pay or Google Pay reduces friction and lowers mobile cart abandonment rates.
Question 3: What is 'dayparting' in mobile ad campaigns?
- Splitting a campaign budget equally across all days
- Scheduling ads to run only during specific hours when the audience is most active (Correct answer)
- Targeting users based on their time zone
- Delivering different ad creatives morning vs. evening
Correct answer: Scheduling ads to run only during specific hours when the audience is most active
Dayparting allows advertisers to schedule mobile ads to run during specific hours of the day to maximize relevance and efficiency.
Question 4: In mobile video advertising, what is a 'rewarded ad'?
- An ad that pays users cash for watching
- An optional ad users watch voluntarily in exchange for an in-app reward (Correct answer)
- An ad that rewards the advertiser with bonus impressions
- A video ad that auto-replays until the user engages
Correct answer: An optional ad users watch voluntarily in exchange for an in-app reward
Rewarded ads offer users an in-app incentive (like extra lives or coins) in exchange for watching a full video ad voluntarily.
Question 5: What does 'K-factor' measure in the context of mobile app growth?
- App store keyword ranking strength
- The virality of an app — how many new users each existing user refers (Correct answer)
- The ratio of paid to organic installs
- Customer satisfaction score within an app
Correct answer: The virality of an app — how many new users each existing user refers
K-factor measures app virality by calculating how many additional users each existing user brings in through referrals or sharing.
Question 6: Which of the following best describes 'contextual targeting' on mobile?
- Targeting users based on their past purchase history
- Showing ads relevant to the content currently being consumed by the user (Correct answer)
- Targeting users who are in a specific GPS location
- Retargeting users who previously clicked an ad
Correct answer: Showing ads relevant to the content currently being consumed by the user
Contextual targeting matches ads to the content a user is actively consuming, such as showing a sports ad within a sports news article.
Question 7: What is 'frequency capping' in mobile advertising?
- Limiting the total budget spent on mobile ad campaigns
- Setting a maximum number of times a specific user sees the same ad (Correct answer)
- Capping the length of mobile video ads
- Restricting ads to run only on specific device types
Correct answer: Setting a maximum number of times a specific user sees the same ad
Frequency capping limits how many times an individual user is shown the same ad to prevent ad fatigue and negative brand sentiment.
Mobile Marketing Random Questions 4
What is 'progressive web app' (PWA) and its benefit for mobile marketers?