Random Questions Flashcards

What is 'progressive web app' (PWA) and its benefit for mobile marketers?

Answer: A web experience that behaves like a native app without requiring an app store install

A PWA delivers app-like experiences through the browser, removing the install barrier and making it easier to acquire and retain mobile users.

Which practice is considered a mobile marketing best practice for reducing cart abandonment on mobile commerce?

Answer: Offering guest checkout and simplified payment options like Apple Pay

Offering guest checkout and one-tap payment methods like Apple Pay or Google Pay reduces friction and lowers mobile cart abandonment rates.

What is 'dayparting' in mobile ad campaigns?

Answer: Scheduling ads to run only during specific hours when the audience is most active

Dayparting allows advertisers to schedule mobile ads to run during specific hours of the day to maximize relevance and efficiency.

In mobile video advertising, what is a 'rewarded ad'?

Answer: An optional ad users watch voluntarily in exchange for an in-app reward

Rewarded ads offer users an in-app incentive (like extra lives or coins) in exchange for watching a full video ad voluntarily.

What does 'K-factor' measure in the context of mobile app growth?

Answer: The virality of an app — how many new users each existing user refers

K-factor measures app virality by calculating how many additional users each existing user brings in through referrals or sharing.

Which of the following best describes 'contextual targeting' on mobile?

Answer: Showing ads relevant to the content currently being consumed by the user

Contextual targeting matches ads to the content a user is actively consuming, such as showing a sports ad within a sports news article.

What is 'frequency capping' in mobile advertising?

Answer: Setting a maximum number of times a specific user sees the same ad

Frequency capping limits how many times an individual user is shown the same ad to prevent ad fatigue and negative brand sentiment.