Mobile Marketing Random Questions 3

Question 1

What is 'mobile attribution' in performance marketing?

Accepted Answer

Identifying which marketing touchpoint led to an app install or conversion

Answer

Mobile attribution identifies which ad, campaign, or channel was responsible for driving an app install or specific user action.

Question 2

Which of the following is an example of 'deep linking' in mobile marketing?

Accepted Answer

A link that opens a specific page within an app

Answer

Deep linking directs users to a specific screen or piece of content within an app, bypassing the home screen for a better experience.

Question 3

What does 'LTV' stand for in mobile marketing analytics?

Accepted Answer

Lifetime Value

Answer

LTV (Lifetime Value) represents the total revenue a business expects to earn from a user over the entire duration of their relationship.

Question 4

What is the primary purpose of an 'onboarding flow' in a mobile app?

Accepted Answer

To guide new users through the app's features and drive activation

Answer

An onboarding flow educates new users about key features and helps them experience the app's value quickly, increasing activation and retention.

Question 5

Which targeting method uses past browsing behavior on mobile to serve relevant ads to users?

Accepted Answer

Behavioral retargeting

Answer

Behavioral retargeting tracks users' past interactions and serves ads based on their browsing or app activity history.

Mobile Marketing Practice Test