Mobile Marketing Random Questions 3 — Questions and Answers
Question 1: What is 'mobile attribution' in performance marketing?
- Crediting a mobile device for an in-store purchase
- Identifying which marketing touchpoint led to an app install or conversion (Correct answer)
- Measuring battery usage caused by an ad
- Assigning demographic data to mobile users
Correct answer: Identifying which marketing touchpoint led to an app install or conversion
Mobile attribution identifies which ad, campaign, or channel was responsible for driving an app install or specific user action.
Question 2: Which of the following is an example of 'deep linking' in mobile marketing?
- Sending users to a generic app homepage from an ad
- A link that opens a specific page within an app (Correct answer)
- Embedding a link deep within an email footer
- Using multiple redirects before reaching a landing page
Correct answer: A link that opens a specific page within an app
Deep linking directs users to a specific screen or piece of content within an app, bypassing the home screen for a better experience.
Question 3: What does 'LTV' stand for in mobile marketing analytics?
- Live Traffic Volume
- Lifetime Value (Correct answer)
- Long-Term Visibility
- Loyalty Trigger Variable
Correct answer: Lifetime Value
LTV (Lifetime Value) represents the total revenue a business expects to earn from a user over the entire duration of their relationship.
Question 4: What is the primary purpose of an 'onboarding flow' in a mobile app?
- To collect payment information from new users
- To guide new users through the app's features and drive activation (Correct answer)
- To upsell premium features immediately after install
- To request all app permissions upfront
Correct answer: To guide new users through the app's features and drive activation
An onboarding flow educates new users about key features and helps them experience the app's value quickly, increasing activation and retention.
Question 5: Which targeting method uses past browsing behavior on mobile to serve relevant ads to users?
- Contextual targeting
- Behavioral retargeting (Correct answer)
- Lookalike audience targeting
- Dayparting
Correct answer: Behavioral retargeting
Behavioral retargeting tracks users' past interactions and serves ads based on their browsing or app activity history.
Question 6: In mobile marketing, what is 'churn rate'?
- The rate at which new users install an app
- The percentage of users who stop using an app over a given period (Correct answer)
- The frequency at which push notifications are sent
- The speed at which a mobile page loads
Correct answer: The percentage of users who stop using an app over a given period
Churn rate measures the percentage of users who uninstall or stop engaging with an app within a specific timeframe.
Question 7: What does 'cost per install' (CPI) measure in mobile user acquisition?
- The cost to develop and launch an app
- The average ad spend required to generate one app install (Correct answer)
- The revenue earned per app installation
- The infrastructure cost per active user
Correct answer: The average ad spend required to generate one app install
CPI is the total advertising spend divided by the number of installs generated, used to evaluate the efficiency of user acquisition campaigns.
Mobile Marketing Random Questions 3
What is 'mobile attribution' in performance marketing?