Random Questions Flashcards

What is 'mobile attribution' in performance marketing?

Answer: Identifying which marketing touchpoint led to an app install or conversion

Mobile attribution identifies which ad, campaign, or channel was responsible for driving an app install or specific user action.

Which of the following is an example of 'deep linking' in mobile marketing?

Answer: A link that opens a specific page within an app

Deep linking directs users to a specific screen or piece of content within an app, bypassing the home screen for a better experience.

What does 'LTV' stand for in mobile marketing analytics?

Answer: Lifetime Value

LTV (Lifetime Value) represents the total revenue a business expects to earn from a user over the entire duration of their relationship.

What is the primary purpose of an 'onboarding flow' in a mobile app?

Answer: To guide new users through the app's features and drive activation

An onboarding flow educates new users about key features and helps them experience the app's value quickly, increasing activation and retention.

Which targeting method uses past browsing behavior on mobile to serve relevant ads to users?

Answer: Behavioral retargeting

Behavioral retargeting tracks users' past interactions and serves ads based on their browsing or app activity history.

In mobile marketing, what is 'churn rate'?

Answer: The percentage of users who stop using an app over a given period

Churn rate measures the percentage of users who uninstall or stop engaging with an app within a specific timeframe.

What does 'cost per install' (CPI) measure in mobile user acquisition?

Answer: The average ad spend required to generate one app install

CPI is the total advertising spend divided by the number of installs generated, used to evaluate the efficiency of user acquisition campaigns.