Mobile Marketing Mobile Payment and Commerce 2

Question 1

What is 'QR code payment' in mobile commerce?

Accepted Answer

Using a smartphone camera to scan a QR code that initiates or confirms a payment transaction

Answer

QR code payments work by scanning a merchant's or customer's QR code with a smartphone camera, which triggers a payment through a linked digital wallet or banking app.

Question 2

Which factor most significantly contributes to mobile shopping cart abandonment?

Accepted Answer

Complex or lengthy checkout processes requiring excessive steps or data entry

Answer

Research consistently shows that cumbersome checkout experiences—too many form fields, required account creation, or unclear payment steps—are the leading driver of mobile cart abandonment.

Question 3

What is 'Buy Now, Pay Later' (BNPL) in mobile commerce?

Accepted Answer

A financing option allowing customers to split purchases into interest-free installments paid over time

Answer

BNPL services like Afterpay and Klarna allow shoppers to receive products immediately while spreading the cost across multiple installment payments, often interest-free.

Question 4

What is 'social commerce' in the context of mobile marketing?

Accepted Answer

The integration of shoppable features directly within social media platforms enabling purchases without leaving the app

Answer

Social commerce enables users to discover and purchase products directly within platforms like Instagram, TikTok, and Pinterest, eliminating the need to navigate to a separate website.

Question 5

What mobile payment security feature verifies a user's identity through facial recognition or fingerprint scanning?

Accepted Answer

Biometric authentication

Answer

Biometric authentication uses unique physical characteristics—fingerprints or facial geometry—to confirm a user's identity before authorizing a payment, providing strong security with minimal friction.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile Payment and Commerce 2