Mobile Marketing Mobile Marketing MCQ 4

Question 1

Which of the following is NOT a standard type of mobile push notification?

Accepted Answer

Encrypted email push

Answer

Encrypted email push is not a push notification type; push notifications operate through OS-level notification systems, not email.

Question 2

What is 'App Store Optimization' (ASO) primarily focused on?

Accepted Answer

Improving an app's organic visibility and conversion rate in app stores

Answer

ASO optimizes metadata, visuals, and ratings to increase organic discovery and download conversion rates within app stores.

Question 3

A mobile game offers users 100 in-game coins in exchange for watching a 30-second video ad. This is an example of:

Accepted Answer

Rewarded video advertising

Answer

Rewarded video ads give users a tangible in-app reward in exchange for voluntarily watching an advertisement to completion.

Question 4

Which metric indicates what percentage of users return to an app within a defined period after their first visit?

Accepted Answer

Retention rate

Answer

Retention rate measures the percentage of users who return and use the app again after their initial session within a set timeframe.

Question 5

What is the main difference between a native app and a progressive web app (PWA)?

Accepted Answer

Native apps are installed via app stores and access device APIs; PWAs run in browsers

Answer

Native apps are distributed through app stores and have full device API access, while PWAs are web-based experiences that run in the browser without app store distribution.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile Marketing MCQ 4