Mobile Marketing Mobile Marketing MCQ 4 — Questions and Answers
Question 1: Which of the following is NOT a standard type of mobile push notification?
- Rich push (with images/buttons)
- Transactional push
- Silent push
- Encrypted email push (Correct answer)
Correct answer: Encrypted email push
Encrypted email push is not a push notification type; push notifications operate through OS-level notification systems, not email.
Question 2: What is 'App Store Optimization' (ASO) primarily focused on?
- Improving paid ad campaigns inside the app store
- Improving an app's organic visibility and conversion rate in app stores (Correct answer)
- Monitoring app reviews and responding to users
- Setting competitive pricing for the app
Correct answer: Improving an app's organic visibility and conversion rate in app stores
ASO optimizes metadata, visuals, and ratings to increase organic discovery and download conversion rates within app stores.
Question 3: A mobile game offers users 100 in-game coins in exchange for watching a 30-second video ad. This is an example of:
- Interstitial advertising
- Rewarded video advertising (Correct answer)
- Native advertising
- Programmatic display advertising
Correct answer: Rewarded video advertising
Rewarded video ads give users a tangible in-app reward in exchange for voluntarily watching an advertisement to completion.
Question 4: Which metric indicates what percentage of users return to an app within a defined period after their first visit?
- DAU/MAU ratio
- Retention rate (Correct answer)
- Session depth
- Bounce rate
Correct answer: Retention rate
Retention rate measures the percentage of users who return and use the app again after their initial session within a set timeframe.
Question 5: What is the main difference between a native app and a progressive web app (PWA)?
- Native apps require a subscription; PWAs are always free
- Native apps are installed via app stores and access device APIs; PWAs run in browsers (Correct answer)
- PWAs only work on Android devices
- Native apps cannot send push notifications
Correct answer: Native apps are installed via app stores and access device APIs; PWAs run in browsers
Native apps are distributed through app stores and have full device API access, while PWAs are web-based experiences that run in the browser without app store distribution.
Question 6: In mobile advertising, 'viewability' refers to:
- The creative quality of an ad
- Whether an ad had the opportunity to be seen by a real human (Correct answer)
- The number of times an ad was clicked
- Ad placement on the top half of the screen only
Correct answer: Whether an ad had the opportunity to be seen by a real human
Viewability is the industry standard measuring whether an ad was actually rendered in the viewable area of a user's screen for a minimum time.
Question 7: Which approach involves sending highly relevant messages to a small, precisely defined segment of mobile users rather than broadcasting to all users?
- Mass marketing
- Hyper-segmentation (Correct answer)
- Spray-and-pray
- Frequency capping
Correct answer: Hyper-segmentation
Hyper-segmentation divides the audience into very specific micro-groups to deliver tailored messages that are more likely to resonate.
Mobile Marketing Mobile Marketing MCQ 4
Which of the following is NOT a standard type of mobile push notification?