Mobile Marketing MCQ Flashcards

Which of the following is NOT a standard type of mobile push notification?

Answer: Encrypted email push

Encrypted email push is not a push notification type; push notifications operate through OS-level notification systems, not email.

What is 'App Store Optimization' (ASO) primarily focused on?

Answer: Improving an app's organic visibility and conversion rate in app stores

ASO optimizes metadata, visuals, and ratings to increase organic discovery and download conversion rates within app stores.

A mobile game offers users 100 in-game coins in exchange for watching a 30-second video ad. This is an example of:

Answer: Rewarded video advertising

Rewarded video ads give users a tangible in-app reward in exchange for voluntarily watching an advertisement to completion.

Which metric indicates what percentage of users return to an app within a defined period after their first visit?

Answer: Retention rate

Retention rate measures the percentage of users who return and use the app again after their initial session within a set timeframe.

What is the main difference between a native app and a progressive web app (PWA)?

Answer: Native apps are installed via app stores and access device APIs; PWAs run in browsers

Native apps are distributed through app stores and have full device API access, while PWAs are web-based experiences that run in the browser without app store distribution.

In mobile advertising, 'viewability' refers to:

Answer: Whether an ad had the opportunity to be seen by a real human

Viewability is the industry standard measuring whether an ad was actually rendered in the viewable area of a user's screen for a minimum time.

Which approach involves sending highly relevant messages to a small, precisely defined segment of mobile users rather than broadcasting to all users?

Answer: Hyper-segmentation

Hyper-segmentation divides the audience into very specific micro-groups to deliver tailored messages that are more likely to resonate.