Mobile Marketing Mobile Marketing MCQ 3

Question 1

Which SMS marketing compliance law requires businesses to obtain explicit opt-in consent before texting consumers in the US?

Accepted Answer

TCPA

Answer

The Telephone Consumer Protection Act (TCPA) mandates prior express written consent before sending marketing text messages to US consumers.

Question 2

What is 'app indexing' in the context of mobile SEO?

Accepted Answer

Allowing search engines to index and surface in-app content in search results

Answer

App indexing lets search engines crawl and index content within an app so it can appear in mobile search results.

Question 3

A brand sends a coupon via SMS only when a user enters a 1-mile radius of its store. This strategy combines:

Accepted Answer

Geofencing and SMS marketing

Answer

This scenario uses geofencing to detect proximity and SMS to deliver the promotional offer at the right moment.

Question 4

Which of the following best describes a 'mobile-first' design approach?

Accepted Answer

Designing the mobile experience first, then scaling up to desktop

Answer

Mobile-first design starts with the smallest screen and simplest experience, then progressively enhances for larger screens.

Question 5

What is 'burst campaign' strategy in app user acquisition?

Accepted Answer

Spending heavily in a short window to spike app store rankings

Answer

Burst campaigns concentrate ad spend in a short period to drive rapid installs, boosting the app's chart ranking and organic visibility.

Mobile Marketing Practice Test