Mobile Marketing Mobile Marketing MCQ 3 — Questions and Answers
Question 1: Which SMS marketing compliance law requires businesses to obtain explicit opt-in consent before texting consumers in the US?
- CAN-SPAM Act
- GDPR
- TCPA (Correct answer)
- CCPA
Correct answer: TCPA
The Telephone Consumer Protection Act (TCPA) mandates prior express written consent before sending marketing text messages to US consumers.
Question 2: What is 'app indexing' in the context of mobile SEO?
- Listing an app on multiple app stores
- Allowing search engines to index and surface in-app content in search results (Correct answer)
- Tracking app downloads by keyword
- Organizing app categories in the store
Correct answer: Allowing search engines to index and surface in-app content in search results
App indexing lets search engines crawl and index content within an app so it can appear in mobile search results.
Question 3: A brand sends a coupon via SMS only when a user enters a 1-mile radius of its store. This strategy combines:
- Geofencing and SMS marketing (Correct answer)
- Push notifications and email marketing
- In-app ads and retargeting
- QR codes and social media
Correct answer: Geofencing and SMS marketing
This scenario uses geofencing to detect proximity and SMS to deliver the promotional offer at the right moment.
Question 4: Which of the following best describes a 'mobile-first' design approach?
- Building the desktop site first, then adapting it for mobile
- Designing the mobile experience first, then scaling up to desktop (Correct answer)
- Only developing a native app with no web version
- Prioritizing iOS development over Android
Correct answer: Designing the mobile experience first, then scaling up to desktop
Mobile-first design starts with the smallest screen and simplest experience, then progressively enhances for larger screens.
Question 5: What is 'burst campaign' strategy in app user acquisition?
- A campaign that runs continuously at a low budget
- Spending heavily in a short window to spike app store rankings (Correct answer)
- Sending bulk SMS at off-peak hours
- A/B testing multiple ad creatives simultaneously
Correct answer: Spending heavily in a short window to spike app store rankings
Burst campaigns concentrate ad spend in a short period to drive rapid installs, boosting the app's chart ranking and organic visibility.
Question 6: Which mobile ad format overlays the entire screen and typically appears between content transitions?
- Banner ad
- Interstitial ad (Correct answer)
- Native ad
- Rewarded ad
Correct answer: Interstitial ad
Interstitial ads are full-screen ads that appear at natural transition points in the app, such as between game levels.
Question 7: In mobile marketing, what does 'K-factor' measure?
- The app's crash rate
- The virality coefficient — how many new users each existing user generates (Correct answer)
- Keyword difficulty in the app store
- The ratio of paid to organic installs
Correct answer: The virality coefficient — how many new users each existing user generates
The K-factor measures virality by calculating how many new users each existing user brings in through referrals or sharing.
Mobile Marketing Mobile Marketing MCQ 3
Which SMS marketing compliance law requires businesses to obtain explicit opt-in consent before texting consumers in the US?