Mobile Marketing MCQ Flashcards

Which SMS marketing compliance law requires businesses to obtain explicit opt-in consent before texting consumers in the US?

Answer: TCPA

The Telephone Consumer Protection Act (TCPA) mandates prior express written consent before sending marketing text messages to US consumers.

What is 'app indexing' in the context of mobile SEO?

Answer: Allowing search engines to index and surface in-app content in search results

App indexing lets search engines crawl and index content within an app so it can appear in mobile search results.

A brand sends a coupon via SMS only when a user enters a 1-mile radius of its store. This strategy combines:

Answer: Geofencing and SMS marketing

This scenario uses geofencing to detect proximity and SMS to deliver the promotional offer at the right moment.

Which of the following best describes a 'mobile-first' design approach?

Answer: Designing the mobile experience first, then scaling up to desktop

Mobile-first design starts with the smallest screen and simplest experience, then progressively enhances for larger screens.

What is 'burst campaign' strategy in app user acquisition?

Answer: Spending heavily in a short window to spike app store rankings

Burst campaigns concentrate ad spend in a short period to drive rapid installs, boosting the app's chart ranking and organic visibility.

Which mobile ad format overlays the entire screen and typically appears between content transitions?

Answer: Interstitial ad

Interstitial ads are full-screen ads that appear at natural transition points in the app, such as between game levels.

In mobile marketing, what does 'K-factor' measure?

Answer: The virality coefficient — how many new users each existing user generates

The K-factor measures virality by calculating how many new users each existing user brings in through referrals or sharing.