Mobile Marketing Mobile Marketing MCQ 2

Question 1

Which metric measures the percentage of users who open a push notification?

Accepted Answer

Open rate

Answer

Open rate specifically tracks the percentage of recipients who open a push notification after receiving it.

Question 2

What is 'deep linking' in mobile marketing?

Accepted Answer

Directing users to a specific in-app page rather than the home screen

Answer

Deep linking routes users directly to a specific screen or content within an app, bypassing the home screen.

Question 3

Which of the following is a key advantage of in-app advertising over mobile web advertising?

Accepted Answer

Better targeting through app data and permissions

Answer

In-app ads leverage rich user data and granted permissions (location, interests) that mobile web ads cannot access as easily.

Question 4

What does 'LTV' stand for in mobile marketing analytics?

Accepted Answer

Lifetime Value

Answer

Lifetime Value (LTV) represents the total revenue a business can expect from a single user over their entire relationship with the app.

Question 5

A mobile app uses a 'paywall' after 3 free sessions. This monetization model is called:

Accepted Answer

Freemium

Answer

Freemium offers basic features for free and charges for premium access or to remove usage limits.

Mobile Marketing Practice Test