Mobile Marketing Mobile Marketing MCQ 2 — Questions and Answers
Question 1: Which metric measures the percentage of users who open a push notification?
- Click-through rate
- Open rate (Correct answer)
- Conversion rate
- Churn rate
Correct answer: Open rate
Open rate specifically tracks the percentage of recipients who open a push notification after receiving it.
Question 2: What is 'deep linking' in mobile marketing?
- Linking to the app store
- Directing users to a specific in-app page rather than the home screen (Correct answer)
- Creating multiple backlinks to an app
- Embedding links in SMS messages
Correct answer: Directing users to a specific in-app page rather than the home screen
Deep linking routes users directly to a specific screen or content within an app, bypassing the home screen.
Question 3: Which of the following is a key advantage of in-app advertising over mobile web advertising?
- Lower CPM rates
- Better targeting through app data and permissions (Correct answer)
- Easier ad creation
- No need for creative assets
Correct answer: Better targeting through app data and permissions
In-app ads leverage rich user data and granted permissions (location, interests) that mobile web ads cannot access as easily.
Question 4: What does 'LTV' stand for in mobile marketing analytics?
- Live Traffic Volume
- Lifetime Value (Correct answer)
- Long-Term Visibility
- Lead-To-Visit
Correct answer: Lifetime Value
Lifetime Value (LTV) represents the total revenue a business can expect from a single user over their entire relationship with the app.
Question 5: A mobile app uses a 'paywall' after 3 free sessions. This monetization model is called:
- Freemium (Correct answer)
- Pay-per-download
- Subscription
- In-app advertising
Correct answer: Freemium
Freemium offers basic features for free and charges for premium access or to remove usage limits.
Question 6: Which targeting method uses a virtual geographic boundary to trigger mobile ads or notifications?
- Behavioral targeting
- Geofencing (Correct answer)
- Contextual targeting
- Retargeting
Correct answer: Geofencing
Geofencing sets a virtual perimeter around a location so that ads or notifications are triggered when a user enters or exits that area.
Question 7: What is the primary purpose of a mobile marketing attribution model?
- To design app store icons
- To determine which marketing channel drove an app install or conversion (Correct answer)
- To set ad budgets automatically
- To track competitor app performance
Correct answer: To determine which marketing channel drove an app install or conversion
Attribution models identify which touchpoints or channels are responsible for driving user installs and in-app conversions.
Mobile Marketing Mobile Marketing MCQ 2
Which metric measures the percentage of users who open a push notification?