Mobile Marketing MCQ Basics 3

Question 1

Which term describes the practice of showing ads to users who previously visited your app or mobile website?

Accepted Answer

Retargeting

Answer

Retargeting (or remarketing) shows ads to users who have already interacted with your app or website to re-engage them.

Question 2

What is a 'deep link' in mobile marketing?

Accepted Answer

A link that opens a specific page inside an app rather than the app's home screen

Answer

A deep link directs users to a specific page or section within a mobile app, bypassing the home screen.

Question 3

Which of the following best describes 'mobile-first indexing' by Google?

Accepted Answer

Google primarily uses the mobile version of a site for ranking and indexing

Answer

Mobile-first indexing means Google predominantly uses the mobile version of a website's content for indexing and ranking.

Question 4

What is the main advantage of SMS marketing over email marketing in terms of engagement?

Accepted Answer

SMS messages have significantly higher open rates

Answer

SMS marketing boasts open rates of around 98%, far exceeding the average email open rate of 20-25%.

Question 5

What is 'mobile attribution' in digital marketing?

Accepted Answer

The process of identifying which marketing channel drove an app install or in-app event

Answer

Mobile attribution identifies which ad, channel, or campaign was responsible for driving a specific user action like an app install.

Mobile Marketing Practice Test