Mobile Marketing MCQ Basics 3 — Questions and Answers
Question 1: Which term describes the practice of showing ads to users who previously visited your app or mobile website?
- Prospecting
- Lookalike targeting
- Retargeting (Correct answer)
- Contextual targeting
Correct answer: Retargeting
Retargeting (or remarketing) shows ads to users who have already interacted with your app or website to re-engage them.
Question 2: What is a 'deep link' in mobile marketing?
- A link that opens a specific page inside an app rather than the app's home screen (Correct answer)
- A link buried deep in a website's navigation
- A link with high domain authority
- A link that tracks user conversions
Correct answer: A link that opens a specific page inside an app rather than the app's home screen
A deep link directs users to a specific page or section within a mobile app, bypassing the home screen.
Question 3: Which of the following best describes 'mobile-first indexing' by Google?
- Google ranks mobile apps higher than websites
- Google primarily uses the mobile version of a site for ranking and indexing (Correct answer)
- Google only indexes pages that have a mobile app
- Google ignores desktop websites entirely
Correct answer: Google primarily uses the mobile version of a site for ranking and indexing
Mobile-first indexing means Google predominantly uses the mobile version of a website's content for indexing and ranking.
Question 4: What is the main advantage of SMS marketing over email marketing in terms of engagement?
- SMS messages are cheaper to send
- SMS messages have significantly higher open rates (Correct answer)
- SMS allows for richer media content
- SMS campaigns are easier to design
Correct answer: SMS messages have significantly higher open rates
SMS marketing boasts open rates of around 98%, far exceeding the average email open rate of 20-25%.
Question 5: What is 'mobile attribution' in digital marketing?
- Giving credit to the mobile channel for a sale made in a physical store
- The process of identifying which marketing channel drove an app install or in-app event (Correct answer)
- Measuring the number of mobile users on a website
- Assigning budget to mobile campaigns
Correct answer: The process of identifying which marketing channel drove an app install or in-app event
Mobile attribution identifies which ad, channel, or campaign was responsible for driving a specific user action like an app install.
Question 6: Which ad format is designed to blend seamlessly with the surrounding app content?
- Banner ad
- Interstitial ad
- Native ad (Correct answer)
- Video ad
Correct answer: Native ad
Native ads are designed to match the look and feel of the surrounding content, making them less intrusive and more engaging.
Question 7: What does 'ARPU' stand for in mobile app business metrics?
- Average Revenue Per User (Correct answer)
- Active Retention Per Unit
- Ad Revenue Per Update
- Aggregate Return Per Usage
Correct answer: Average Revenue Per User
ARPU stands for Average Revenue Per User, a key metric for measuring the revenue generated per individual user over a time period.
Mobile Marketing MCQ Basics 3
Which term describes the practice of showing ads to users who previously visited your app or mobile website?