MCQ Basics Flashcards

Which term describes the practice of showing ads to users who previously visited your app or mobile website?

Answer: Retargeting

Retargeting (or remarketing) shows ads to users who have already interacted with your app or website to re-engage them.

What is a 'deep link' in mobile marketing?

Answer: A link that opens a specific page inside an app rather than the app's home screen

A deep link directs users to a specific page or section within a mobile app, bypassing the home screen.

Which of the following best describes 'mobile-first indexing' by Google?

Answer: Google primarily uses the mobile version of a site for ranking and indexing

Mobile-first indexing means Google predominantly uses the mobile version of a website's content for indexing and ranking.

What is the main advantage of SMS marketing over email marketing in terms of engagement?

Answer: SMS messages have significantly higher open rates

SMS marketing boasts open rates of around 98%, far exceeding the average email open rate of 20-25%.

What is 'mobile attribution' in digital marketing?

Answer: The process of identifying which marketing channel drove an app install or in-app event

Mobile attribution identifies which ad, channel, or campaign was responsible for driving a specific user action like an app install.

Which ad format is designed to blend seamlessly with the surrounding app content?

Answer: Native ad

Native ads are designed to match the look and feel of the surrounding content, making them less intrusive and more engaging.

What does 'ARPU' stand for in mobile app business metrics?

Answer: Average Revenue Per User

ARPU stands for Average Revenue Per User, a key metric for measuring the revenue generated per individual user over a time period.