Mobile Marketing MCQ Basics 2

Question 1

Which metric measures the percentage of users who click on a mobile ad after seeing it?

Accepted Answer

Click-Through Rate (CTR)

Answer

CTR (Click-Through Rate) measures the percentage of ad impressions that result in a click.

Question 2

What does 'in-app advertising' refer to?

Accepted Answer

Ads displayed within mobile applications

Answer

In-app advertising refers to ads that appear within the interface of a mobile application.

Question 3

Which type of mobile ad format expands to cover the full screen when tapped?

Accepted Answer

Expandable ad

Answer

Expandable ads start as smaller banners and grow to full-screen when the user taps or interacts with them.

Question 4

What is 'app store optimization' (ASO) primarily focused on?

Accepted Answer

Increasing an app's organic visibility in app store search results

Answer

ASO is the process of optimizing an app's listing to rank higher in organic app store search results.

Question 5

Which mobile marketing approach uses location data to send targeted messages when users enter a defined geographic area?

Accepted Answer

Geofencing

Answer

Geofencing creates a virtual boundary around a location and triggers messages when users enter that zone.

Mobile Marketing Practice Test