Mobile Marketing MCQ Basics 2 — Questions and Answers
Question 1: Which metric measures the percentage of users who click on a mobile ad after seeing it?
- Conversion Rate
- Click-Through Rate (CTR) (Correct answer)
- Bounce Rate
- Impression Share
Correct answer: Click-Through Rate (CTR)
CTR (Click-Through Rate) measures the percentage of ad impressions that result in a click.
Question 2: What does 'in-app advertising' refer to?
- Ads shown on mobile websites
- Ads displayed within mobile applications (Correct answer)
- Push notifications sent to users
- SMS messages sent to subscribers
Correct answer: Ads displayed within mobile applications
In-app advertising refers to ads that appear within the interface of a mobile application.
Question 3: Which type of mobile ad format expands to cover the full screen when tapped?
- Banner ad
- Interstitial ad
- Expandable ad (Correct answer)
- Native ad
Correct answer: Expandable ad
Expandable ads start as smaller banners and grow to full-screen when the user taps or interacts with them.
Question 4: What is 'app store optimization' (ASO) primarily focused on?
- Improving paid ad campaigns within app stores
- Increasing an app's organic visibility in app store search results (Correct answer)
- Managing user reviews and ratings
- Reducing the app's file size for faster downloads
Correct answer: Increasing an app's organic visibility in app store search results
ASO is the process of optimizing an app's listing to rank higher in organic app store search results.
Question 5: Which mobile marketing approach uses location data to send targeted messages when users enter a defined geographic area?
- Contextual targeting
- Behavioral targeting
- Geofencing (Correct answer)
- Retargeting
Correct answer: Geofencing
Geofencing creates a virtual boundary around a location and triggers messages when users enter that zone.
Question 6: What is the primary purpose of a mobile landing page?
- To host all of a brand's products
- To serve as the main company website on mobile
- To convert visitors from a specific ad or campaign (Correct answer)
- To display the app store listing
Correct answer: To convert visitors from a specific ad or campaign
A mobile landing page is a focused, standalone page designed to convert visitors from a specific ad or campaign.
Question 7: What does 'opt-in' mean in the context of mobile marketing?
- A user unsubscribes from all notifications
- A user actively consents to receive marketing communications (Correct answer)
- A brand targets users without permission
- A user downloads an app for the first time
Correct answer: A user actively consents to receive marketing communications
Opt-in means the user has actively given permission to receive marketing messages, which is required by regulations like TCPA.
Mobile Marketing MCQ Basics 2
Which metric measures the percentage of users who click on a mobile ad after seeing it?