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MCQ Basics Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 MCQ Basics flashcards as text

  1. Which metric measures the percentage of users who click on a mobile ad after seeing it?

    Answer: Click-Through Rate (CTR)

    CTR (Click-Through Rate) measures the percentage of ad impressions that result in a click.

  2. What does 'in-app advertising' refer to?

    Answer: Ads displayed within mobile applications

    In-app advertising refers to ads that appear within the interface of a mobile application.

  3. Which type of mobile ad format expands to cover the full screen when tapped?

    Answer: Expandable ad

    Expandable ads start as smaller banners and grow to full-screen when the user taps or interacts with them.

  4. What is 'app store optimization' (ASO) primarily focused on?

    Answer: Increasing an app's organic visibility in app store search results

    ASO is the process of optimizing an app's listing to rank higher in organic app store search results.

  5. Which mobile marketing approach uses location data to send targeted messages when users enter a defined geographic area?

    Answer: Geofencing

    Geofencing creates a virtual boundary around a location and triggers messages when users enter that zone.

  6. What is the primary purpose of a mobile landing page?

    Answer: To convert visitors from a specific ad or campaign

    A mobile landing page is a focused, standalone page designed to convert visitors from a specific ad or campaign.

  7. What does 'opt-in' mean in the context of mobile marketing?

    Answer: A user actively consents to receive marketing communications

    Opt-in means the user has actively given permission to receive marketing messages, which is required by regulations like TCPA.