Mobile Marketing Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2

Question 1

What is geo-conquesting in mobile advertising?

Accepted Answer

Targeting users near a competitor's location

Answer

Geo-conquesting targets mobile users who are near or visiting a competitor's physical location to lure them away.

Question 2

Which technology uses small hardware devices to detect nearby smartphones via Bluetooth?

Accepted Answer

Beacons

Answer

Beacons are small Bluetooth Low Energy (BLE) transmitters that detect and communicate with nearby smartphones within a short range.

Question 3

What is the primary advantage of using geotargeting over geofencing for mobile ads?

Accepted Answer

It targets users based on broader geographic regions like cities or zip codes

Answer

Geotargeting serves ads based on broader location data such as city, state, or zip code, while geofencing draws precise virtual perimeters.

Question 4

What does dwell time measure in location-based mobile advertising analytics?

Accepted Answer

How long a user stays within a geofenced area

Answer

Dwell time measures the duration a user physically remains inside a defined geofenced location, indicating engagement with that place.

Question 5

Which regulation most directly impacts the collection of location data for mobile advertising in the US?

Accepted Answer

CCPA (California Consumer Privacy Act)

Answer

The CCPA gives California consumers the right to know what personal data, including precise location data, is collected and to opt out of its sale.

Mobile Marketing Practice Test