Mobile Marketing Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2

Question 1

What is geo-conquesting in mobile advertising?

Accepted Answer

Targeting users near a competitor's location

Answer

Blocking competitor ads in your area

Answer

Buying ad space on competitor websites

Answer

Tracking competitor ad spending

Question 2

Which technology uses small hardware devices to detect nearby smartphones via Bluetooth?

Accepted Answer

Beacons

Answer

GPS satellites

Answer

Cell towers

Answer

Wi-Fi routers

Question 3

What is the primary advantage of using geotargeting over geofencing for mobile ads?

Accepted Answer

It targets users based on broader geographic regions like cities or zip codes

Answer

It creates virtual boundaries around specific buildings

Answer

It requires Bluetooth hardware installation

Answer

It only works with iOS devices

Question 4

What does dwell time measure in location-based mobile advertising analytics?

Accepted Answer

How long a user stays within a geofenced area

Answer

How long an ad loads on a mobile screen

Answer

The time between ad impression and click

Answer

The duration of a mobile browsing session

Question 5

Which regulation most directly impacts the collection of location data for mobile advertising in the US?

Accepted Answer

CCPA (California Consumer Privacy Act)

Answer

CAN-SPAM Act

Answer

DMCA

Answer

Sarbanes-Oxley Act

Question 6

What is a location-based mobile ad attribution window?

Accepted Answer

The time period after ad exposure during which a store visit is credited to that ad

Answer

The physical area where an ad is displayed

Answer

The screen size range for responsive mobile ads

Answer

The duration an ad remains active in a campaign