Mobile Marketing Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2 — Questions and Answers
Question 1: What is geo-conquesting in mobile advertising?
- Targeting users near a competitor's location (Correct answer)
- Blocking competitor ads in your area
- Buying ad space on competitor websites
- Tracking competitor ad spending
Correct answer: Targeting users near a competitor's location
Geo-conquesting targets mobile users who are near or visiting a competitor's physical location to lure them away.
Question 2: Which technology uses small hardware devices to detect nearby smartphones via Bluetooth?
- Beacons (Correct answer)
- GPS satellites
- Cell towers
- Wi-Fi routers
Correct answer: Beacons
Beacons are small Bluetooth Low Energy (BLE) transmitters that detect and communicate with nearby smartphones within a short range.
Question 3: What is the primary advantage of using geotargeting over geofencing for mobile ads?
- It targets users based on broader geographic regions like cities or zip codes (Correct answer)
- It creates virtual boundaries around specific buildings
- It requires Bluetooth hardware installation
- It only works with iOS devices
Correct answer: It targets users based on broader geographic regions like cities or zip codes
Geotargeting serves ads based on broader location data such as city, state, or zip code, while geofencing draws precise virtual perimeters.
Question 4: What does dwell time measure in location-based mobile advertising analytics?
- How long a user stays within a geofenced area (Correct answer)
- How long an ad loads on a mobile screen
- The time between ad impression and click
- The duration of a mobile browsing session
Correct answer: How long a user stays within a geofenced area
Dwell time measures the duration a user physically remains inside a defined geofenced location, indicating engagement with that place.
Question 5: Which regulation most directly impacts the collection of location data for mobile advertising in the US?
- CCPA (California Consumer Privacy Act) (Correct answer)
- CAN-SPAM Act
- DMCA
- Sarbanes-Oxley Act
Correct answer: CCPA (California Consumer Privacy Act)
The CCPA gives California consumers the right to know what personal data, including precise location data, is collected and to opt out of its sale.
Question 6: What is a location-based mobile ad attribution window?
- The time period after ad exposure during which a store visit is credited to that ad (Correct answer)
- The physical area where an ad is displayed
- The screen size range for responsive mobile ads
- The duration an ad remains active in a campaign
Correct answer: The time period after ad exposure during which a store visit is credited to that ad
An attribution window defines the timeframe after seeing a mobile ad during which a subsequent physical store visit is counted as a conversion from that ad.
Mobile Marketing Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2
What is geo-conquesting in mobile advertising?