Display Advertising Specs 5

Question 1

In IAB LEAN specs, what does the 'polite load' or subload refer to?

Accepted Answer

Additional assets loaded after the page's main content finishes

Answer

Subload assets are deferred until the host page's primary content has loaded.

Question 2

What is the minimum size for the landscape (1.91:1) marketing image in a responsive display ad?

Accepted Answer

600x314 pixels

Answer

The landscape image must be at least 600x314, with 1200x628 recommended.

Question 3

Which older ad size is known as the 'Full Banner'?

Accepted Answer

468x60

Answer

The 468x60 Full Banner was the original standard web banner size.

Question 4

A responsive display ad can include a video asset; what is the maximum video length Google recommends for uploaded videos in this format?

Accepted Answer

30 seconds or shorter is recommended

Answer

Google recommends videos of 30 seconds or less for responsive display ads.

Question 5

Why might a 50 KB text overlay covering most of a marketing image cause issues in responsive display ads?

Accepted Answer

Google discourages text covering more than 20% of the image

Answer

Google recommends text occupy no more than about 20% of a marketing image, since heavy overlays can reduce serving.

Display Advertising Practice Test