Display Advertising Specs 5 — Questions and Answers
Question 1: In IAB LEAN specs, what does the 'polite load' or subload refer to?
- Additional assets loaded after the page's main content finishes (Correct answer)
- Ads that load only on user click
- A slower server for ad delivery
- Compressing all images to under 40 KB
Correct answer: Additional assets loaded after the page's main content finishes
Subload assets are deferred until the host page's primary content has loaded.
Question 2: What is the minimum size for the landscape (1.91:1) marketing image in a responsive display ad?
- 600x314 pixels (Correct answer)
- 1200x628 pixels
- 300x250 pixels
- 728x90 pixels
Correct answer: 600x314 pixels
The landscape image must be at least 600x314, with 1200x628 recommended.
Question 3: Which older ad size is known as the 'Full Banner'?
- 468x60 (Correct answer)
- 728x90
- 320x50
- 234x60
Correct answer: 468x60
The 468x60 Full Banner was the original standard web banner size.
Question 4: A responsive display ad can include a video asset; what is the maximum video length Google recommends for uploaded videos in this format?
- 30 seconds or shorter is recommended (Correct answer)
- 5 minutes
- 2 minutes
- There is no guidance
Correct answer: 30 seconds or shorter is recommended
Google recommends videos of 30 seconds or less for responsive display ads.
Question 5: Why might a 50 KB text overlay covering most of a marketing image cause issues in responsive display ads?
- Google discourages text covering more than 20% of the image (Correct answer)
- Images cannot contain any pixels of text
- Overlays increase file size beyond limits
- Text overlays disable auto-cropping
Correct answer: Google discourages text covering more than 20% of the image
Google recommends text occupy no more than about 20% of a marketing image, since heavy overlays can reduce serving.
Question 6: Which vertical mobile size is designed for full-screen interstitial placements on smartphones?
- 320x480 (Correct answer)
- 300x50
- 728x90
- 160x600
Correct answer: 320x480
The 320x480 unit fills a smartphone screen and is used for mobile interstitials.
Question 7: In an HTML5 ad ZIP for Google Ads, what must the primary file be?
- An .html file that references the other assets (Correct answer)
- A config.json manifest
- An index.js entry script
- A styles.css file
Correct answer: An .html file that references the other assets
The ZIP must contain an HTML file as the entry point that links the packaged assets.
Display Advertising Specs 5
In IAB LEAN specs, what does the 'polite load' or subload refer to?